SEDDIQI & SONS HQ

Ahmed Seddiqi & Sons is the leading Middle-Eastern retailer of Swiss-made luxury watches. Their headquarters is located on the prestigious Sheikh Zayed Road and is highly visible from all directions. Separated from the road by a specifically designed plaza, the building is a parallelepiped, mirroring light. It takes on the appearance of a jewelry case, open from inside to reveal its contents. The exterior facades are made up of light-filtering metallic facets, reflecting sunlight and protecting interior spaces.

The pure form of the offices communicates a strong corporate brand image and creates carefully designed, prestigious and comfortable spaces. The showroom, conceived like an art gallery, is open onto the interior garden.

The first level is dedicated to the workshop and sales, retail and human resources departmen...